Part-Time vs. Full-Time: Determining the Right Web Analyst Setup for Your Small Business When it comes to growing your small business, data-driven decisions are non-negotiable. But as your business scales, managing and interpreting web analytics can become overwhelming. That’s where a web analyst comes in. The big question is: should you hire a part-time or [...]
Introduction You've got a beautiful website, a growing customer base, and some traffic coming your way. But wait… where are they coming from? What are they doing on your site? And why are they leaving without making a purchase? Cue the "aha" moment, that’s where web analytics comes swooping in like a superhero to help [...]
Optimising for Voice Assistants: Preparing Your Small Business for the Future of Search Imagine this: A potential customer is driving home and asks their voice assistant, "Where's the best local bakery near me?" If your small business isn't optimised for voice search, you might be missing out on valuable opportunities like this. Voice search is [...]
Let’s explore how to make your customers your best marketers! User-generated content (UGC) for small business owners like you can be a game-changer that builds trust, enhances engagement, and boosts conversions. In this post, we’ll dive into what UGC really is, why it’s essential for small brands, and how you can leverage it to grow [...]
Ever wondered why some visitors bounce off your website while others stick around and eventually become paying customers? For small business owners, understanding every step of your customers’ journey can mean the difference between a casual visitor and a loyal customer. That’s where micro-conversions come into play. In this guide, we’re diving into everything you [...]
Mobile-First CRO: Optimising Your Small Business Website for Smartphone Users in 2025 If you haven’t noticed, your customers are living in the palm of their hands—well, their smartphones. As we move deeper into 2025, there’s no denying that mobile has taken the wheel, steering digital commerce in major ways. Yet, many small businesses are still [...]
How to Fix Common Sticking Points in Your Business's Sales Funnel Ever feel like your potential customers are getting stuck somewhere along the way? You're not alone! Many small business owners struggle with converting interest into actual sales. Building an effective sales funnel that leads potential clients smoothly from discovery to decision can feel like [...]
How Predictive Analytics Can Help You Retain Customers (And Why Small Businesses Should Care!) Ever wonder why some customers just stop coming back? As small business owners, **losing customers** can feel like watching your hard work walk right out the door. But what if I told you there's a way to see it coming before [...]
Unlock the Power of Website Personalisation: A Game-Changer for Small Business Owners Imagine walking into your favorite coffee shop, and before you say a word, the barista hands you your *usual*—that perfect caramel latte with an extra shot of espresso. Now, picture this same personalized experience for every visitor on your website. Sounds amazing, right? [...]
10 Tips to Convert Winter Visitors Into Loyal Customers Winter is coming (yep, I went there!). But while some people dread the drop in temperature, savvy small business owners know that winter visitors bring unique opportunities. Whether you're operating a cozy lodge, a holiday shop, or a snowy adventure tour, the challenge isn't just to [...]
