Google Analytics 4 (GA4) is reshaping how small businesses track and analyze their online performance. With its innovative features, GA4 offers a more comprehensive view of customer interactions, empowering businesses to make data-driven decisions and optimise their strategies. Comprehensive Event Tracking GA4's event-based data model is a game-changer for e-commerce tracking. Unlike its predecessor, GA4 [...]

While Google Analytics is a powerful tool for tracking website traffic, user behavior, and conversion rates, it may not provide the full spectrum of data needed for comprehensive insights. For small business owners looking to gain a competitive edge, a web analyst can offer deeper insights that drive growth and efficiency. Expanding Data Collection Google [...]

Unlocking the Power of Funnel Reporting in GA4: A Must-Read for Small Business Owners Picture this: you've worked hard to drive traffic to your website, but for some reason, your visitors aren’t converting into customers. Sound familiar? Don't worry, you're not alone! Understanding where your potential customers drop off in their journey is key to [...]