In today's digital landscape, users interact with brands across multiple devices. For small business owners, understanding these interactions is crucial for creating seamless user experiences. This is where cross-device tracking comes into play. In this post, we'll delve into how cross-device tracking works, its benefits, and how it can be leveraged to enhance customer engagement [...]
In today's fast-paced digital landscape, the rise of no-code A/B testing tools has revolutionised the way businesses approach experimentation and optimisation. These tools empower non-technical teams, enabling them to actively participate in the testing process. In this article, we'll explore the benefits, provide real-world examples, and discuss how these tools can be a game-changer for [...]
Tiny, often-overlooked design elements can elevate your small business’s digital presence from functional to unforgettable. In this post, we’ll dive deep into what micro-interactions are, why they matter, and how you can use them strategically to compound engagement and grow your business. Let’s get started! What Are Micro-Interactions? Micro-interactions are the small, often subtle moments [...]
Optimising for Voice Assistants: Preparing Your Small Business for the Future of Search Imagine this: A potential customer is driving home and asks their voice assistant, "Where's the best local bakery near me?" If your small business isn't optimised for voice search, you might be missing out on valuable opportunities like this. Voice search is [...]
Mobile-First CRO: Optimising Your Small Business Website for Smartphone Users in 2025 If you haven’t noticed, your customers are living in the palm of their hands—well, their smartphones. As we move deeper into 2025, there’s no denying that mobile has taken the wheel, steering digital commerce in major ways. Yet, many small businesses are still [...]
10 Tips to Convert Winter Visitors Into Loyal Customers Winter is coming (yep, I went there!). But while some people dread the drop in temperature, savvy small business owners know that winter visitors bring unique opportunities. Whether you're operating a cozy lodge, a holiday shop, or a snowy adventure tour, the challenge isn't just to [...]
7 Types of Buyers and How to Win Them Over: A Small UX Playbook **Ever had that *"Do I know you?"* moment with a customer?** You see someone browsing your store or website, but you're stumped. What's their deal? Are they a window shopper? A bargain hunter? Or maybe an impulse buyer who's just waiting [...]
Why Users Ignore Your Buy Button You’ve spent countless hours designing the perfect website. Your products? Top tier. The user experience? Flawless, or so you thought. But, for some reason… **nobody’s clicking the shiny buy button!** Instead, they’re treating it like it has cooties. What gives? Let’s dive into the *why* with a sprinkling of [...]
