For small business owners looking to deepen their understanding of user behaviour, Heap's event visualization offers a powerful tool for mapping the user journey. In this post, we'll explore how you can leverage Heap's features to gain actionable insights and optimise your user experience. Setting Up and Using Heap's Journeys To begin, navigate to the [...]
In today's data-driven world, hiring the right web analyst is critical for small businesses aiming to leverage data for growth. This post will guide you through 10 essential questions to ask potential candidates, ensuring they possess the necessary technical, analytical, and communication skills to drive your business forward. 1. Experience with Web Analytics Tools Question: [...]
In today's digital landscape, understanding your website's performance is paramount for small business success. A web analyst plays a pivotal role in deciphering vast amounts of data to optimize user experience, enhance website functionality, and inform strategic business decisions. This guide delves deep into the responsibilities, skills, and value that a web analyst brings to [...]
Part-Time vs. Full-Time: Determining the Right Web Analyst Setup for Your Small Business When it comes to growing your small business, data-driven decisions are non-negotiable. But as your business scales, managing and interpreting web analytics can become overwhelming. That’s where a web analyst comes in. The big question is: should you hire a part-time or [...]
Introduction You've got a beautiful website, a growing customer base, and some traffic coming your way. But wait… where are they coming from? What are they doing on your site? And why are they leaving without making a purchase? Cue the "aha" moment, that’s where web analytics comes swooping in like a superhero to help [...]
# Unlocking the Power of Web Analytics: How Small Businesses Can Supercharge Growth You’ve got a lovely new website that represents your small business, you've posted content all over social media, and maybe you tossed in a few chatbots for good measure (because, why not?). But your sales haven’t really spiked, and you’re left scratching [...]
